News & Updates

Threats are something that we as humans generally find and fixate on in the process of an attack or heightened occurrence. Our intricately designed system allows us to reduce the background

Duane "Buck" Buckner, Aimpoint's US Director of Training, explains common mistakes of aiming with a red dot.

Huntstand Media’s The Last Rut Team Huntstand visits Alabama to experience the latest whitetail ruts in

"1 More Drill" with Jamey Caldwell Jamey Caldwell with 1 Minute Out has a practical pistol drill that pus

The Advantage of Race to slow "Find the “slow down” points. Shift down.  You’ll get faster as skill develops…and be proud of your target." We all have a fairly fixed processi

Simplicity Wins, Complexity Kills The world is wonderfully chaotic. We face novel problems daily that require creative responses. Our custom is to think our way out of these. This is largely based o

NEW PRODUCT ANNOUNCEMENT  Manassas, Virginia – Aimpoint®, the originator and worldwide leader in reflex sighting technology, has once again advanced the standard for pistol mounted optics with

The challenge of muzzle movement impacts experienced and new shooters alike. Check out Larry’s video on the techniques he uses to shoot through the wobble. Featured in this video, the Aimpoint&nbs