News & Updates

NEW PRODUCT ANNOUNCEMENT - DUTY RDS™ RED DOT SIGHT

Aimpoint Launches the new Duty RDS™ Red Dot Sight Manassas, Virginia – Aimpoint, the leading manufacturer and innovator in red dot sighting technology has announced another revolutionary product with

AIMPOINT TRAINING - A SIMPLE RED DOT

Duane "Buck" Buckner, Aimpoint's US Director of Training, describes the strength of the simple red dot in an Aimpoint sight. Under a full Sympathetic Nervous System response, our abili

AIMPOINT TRAINING - 4 STEPS WHEN THREAT FOCUSING

Threats are something that we as humans generally find and fixate on in the process of an attack or heightened occurrence. Our intricately designed system allows us to reduce the background “clutter” so we can reach the simplest

AIMPOINT TRAINING - CONFIRMATION VS AIMING WITH A RED DOT

Duane "Buck" Buckner, Aimpoint's US Director of Training, explains common mistakes of aiming with a red dot. Aiming an Aimpoint red dot, in the str

"THE LAST RUT" | WHITETAILS OF THE DEEP SOUTH

Huntstand Media’s The Last Rut Team Huntstand visits Alabama to experience the latest whitetail ruts in the country. Hear from the hunters and experts ali

1 MORE DRILL WITH JAMEY CALDWELL

"1 More Drill" with Jamey Caldwell Jamey Caldwell with 1 Minute Out has a practical pistol drill that pushes us for “more.” The “1 More

AIMPOINT TRAINING - RACE TO SLOW

The Advantage of Race to slow "Find the “slow down” points. Shift down.  You’ll get faster as skill develops…and be proud of your target." We all have a fairly fixed processing speed. This is the time it takes us to consider

AIMPOINT TRAINING - THE ADVANTAGE OF A SIMPLE RED DOT

Simplicity Wins, Complexity Kills The world is wonderfully chaotic. We face novel problems daily that require creative responses. Our custom is to think our way out of these. This is largely based on our enhanced ability to do so. Our brains have u