For 50 years, Aimpoint® has set the standard in red dot sight technology, trusted by militaries, law enforcement agencies, and dedicated users around the world. Since 1975, our commitment to innovation, rugged reliability, and mission-ready performance has made Aimpoint the originator and global leader in red dot sighting systems. As we celebrate our 50th anniversary, we honor five decades of precision engineering and unwavering dedication to those who demand excellence. From combat zones to backcountry hunts, competitons to daily carry - Aimpoint remains the trusted choice for professionals and enthusiasts who refuse to compromise.
AIMPOINT CELEBRATES 50 YEARS
For 50 years, Aimpoint® has set the standard in red dot sight technology, trusted by militaries, law enforcement agencies, and dedicated users around the world. Since 1975, our commitment to innovation, rugged reliability, and mission-ready performance has made Aimpoint the originator and global leader in red dot sighting systems. As we celebrate our 50th anniversary, we honor five decades of precision engineering and unwavering dedication to those who demand excellence. From combat zones to backcountry hunts, competitions to daily carry - Aimpoint remains the trusted choice for professionals and enthusiasts who refuse to compromise.
Featured Articles
DUTY RDS
Trusted Legacy of Red Dot Excellence
For 50 years, Aimpoint has set the gold standard in red dot sights, trusted by professionals and enthusiasts seeking fast target acquisition and rugged reliability. The Aimpoint Duty RDS continues this tradition with a compact, durable design ideal for law enforcement and personal defense.
Lightweight and Compact Performance
Weighing only 3.9 ounces and measuring 2.7 inches long, the Duty RDS keeps your rifle light and maneuverable while maintaining a generous sight window. The optic features a crisp 2 MOA red dot with 10 brightness settings, including night vision compatibility, allowing quick adaptation in any environment.
Rugged Reliability with Long Battery Life
As a parallax-free red dot sight, the Duty RDS allows flexible mounting without worrying about eye relief, letting you focus on your target, not your head position. The flush-mounted controls and snag-free profile are built for harsh use, while the battery life offers up to 30,000 hours of runtime on a single CR2032 battery, ensuring your optic is ready when you need it.
Mounting Made Simple
Mounting is simple with the included one-piece Picatinny mount, and the Duty RDS is compatible with other Aimpoint Micro and CompM5 mounts, allowing easy integration into your rifle setup.
Proven Performance, Accessible Price
For those seeking proven Aimpoint performance in a compact red dot optic, the Duty RDS is a strong contender. With a price of $499, it offers Aimpoint’s trusted durability and reliability in an accessible package for law enforcement officers and civilian shooters alike. Explore the Aimpoint Duty RDS red dot sight for your next build.
THE MODERN ARCHITECT
Explore the background of Aimpoint President Lennnart Ljungfelt, highlighting how his lifelong experience as a hunter and a soldier helped shape the company's global success in red dot optics.
50th Anniversary Products
Mark the moment with limited-edition gear built to represent five decades of unmatched performance. From soft long sleeves and premium hoodies to camo-patterned hats, each piece is designed for everyday wear with subtle nods to our heritage. Featuring classic Aimpoint logos, U.S. and Swedish flags, and rugged comfort you can count on - this anniversary collection brings legacy to life.
Mark the moment with limited-edition gear built to represent five decades of unmatched performance. From soft long sleeves and premium hoodies to camo-patterned hats, each piece is designed for everyday wear with subtle nods to our heritage. Featuring classic Aimpoint logos, U.S. and Swedish flags, and rugged comfort you can count on - this anniversary collection brings legacy to life.
50 Years. One Legacy. One Edition.
Aimpoint marks its 50th Anniversary with a limited PRO + Wilcox release - a tribute to the past and built for today.
Swedish Camo Hat - Tan
$25.00
Swedish Camo Hat - Green
$25.00
Original Hoodie - Navy Blue
$65.00
Original Hoodie - Green
$65.00
Original Hoodie - Federal Drab
$65.00
50th Anniversary Shirt - Blue
$50.00
50th Anniversary Shirt - Grey
$50.00
"Taking Aim" Podcast
For more than 5 decades, Aimpoint has pioneered electric red dot sighting technology used by hunters and competitive shooters around the world.
Now, we’re bringing you insights from influential voices in firearms culture. Dive into the 2A lifestyle with hunters, veterans, tactical experts, instructors, law enforcement, and even celebrities.
The show is hosted by Richard Nance, a lifelong martial artist and retired Police Sergeant with 25 years of law enforcement experience, including time as a SWAT Team Leader and Defensive Tactics Program Supervisor.
For more than 5 decades, Aimpoint has pioneered electric red dot sighting technology used by hunters and competitive shooters around the world.
Now, we’re bringing you insights from influential voices in firearms culture. Dive into the 2A lifestyle with hunters, veterans, tactical experts, instructors, law enforcement, and even celebrities.
The show is hosted by Richard Nance, a lifelong martial artist and retired Police Sergeant with 25 years of law enforcement experience, including time as a SWAT Team Leader and Defensive Tactics Program Supervisor.
©2025 Aimpoint, a company in the Sandberg Development Group
©2025 Aimpoint, a company in the Sandberg Development Group