News & Updates

The Advantage of Race to slow "Find the “slow down” points. Shift down.  You’ll get faster as skill develops…and be proud of your target." We all have a fairly fixed processi

Simplicity Wins, Complexity Kills The world is wonderfully chaotic. We face novel problems daily that require creative responses. Our custom is to think our way out of these. This is largely based o

- Larry Vickers joins Aimpoint for some Q&A during virtual SHOT Show 2021. He covers zeroing, Aimpoint sights, and BUIS for pistol or carbine platforms.     In this Q&A origin

- Duane "Buck" Buckner, Aimpoint's US Director of Training, explains the benefits of Aimpoint red dot sights being emphatic (rather than subtle) signals.   We don’t see the wor